You know, everything is possible if you learn to code a mod, pretty a one week of training each day for 1-2 hours in codecademy.com is enough to learn the basics. If you want to stick with UME,
it has some limits, and you can't to pretty much everything. Sure, you can make Topics, Achievements or Researches in a hurry, but it has a few limites, unlike using the API.
Now, "Marketing" or "Target Audience" are Special Researches, if I'm sure.