December 27th, 1985
Jim and Ned Discuss!
Today’s topic is the holiday sales season!
(Please note this was written in early December for Game Giant magazine’s January edition, and thus will not be up-to-date with every minor detail upon release on December 27th.)
Jim: So I’m sure a lot of companies are now evaluating how they handled the holiday season. This is a critical time of year for game sales.
Ned: Indeed it is. Christmas and related holidays bring in a massive boost to game sales, but there is a risk. Release too little before the 25th, and you won’t feel the full benefits. Release too early, and game sales will drop off by the time the holidays come around.
Jim: The best times to release are when your game will get a huge boost to starting sales from the shopping season, or when your game will start to drop off in sales just when that holiday rush starts so that your game continues to sell for another few weeks.
Ned: But don’t be too hasty! Any game developed from scratch needs the same amount of time to be produced, even if it means missing the holidays. Ports have shorter development times, but the rules all hold true, so don’t rush porting either.
Jim: If you fail to heed that advice, you’ll get what’s coming to you. We all remember the 1983 debacle with the E.T. the Extraterrestrial game that lead to the current game market. Rushed games are always full of bugs and can ruin a companies’ reputation.
Ned: Speaking of which, what will happen to this year’s big holiday releases?
Jim: Well, since this won’t be published until January, we just don’t know. Gadgeteer Games claims they took the time to do the Pixel Cube port of Buddy Bear’s Toyland right, but is it just luck that they released on the 10th?
Ned: And their big-time rivals at Horse-Drawn Games may not be innocent of game-rushing either. They did announce December for the game’s release on the Gamewagon, but is it really a coincidence that Astrid’s Pony Tales II came out six days after Gadgeteer Games’ offering did?
Jim: There’s also the case of Terrorville on the PC. Dark Entertainment is actually behind schedule, having to announce a delay on the original release date itself because of a factory fire. They seem to be on top of the ball, but with the “curse” stigma surrounding the game, I wouldn’t be surprised if something else went wrong.
Ned: Well, that’s all we’ve got. See you next year, folks!