At the moment, the publisher phase is a mixed bag. Depending on what contracts you are offered, you might find it a easy breeze to hit 100k fans or a tooth and nail slog through garbage contracts. To add a little RPG element, allow me to suggest the following.
When you first research medium games and unlock publisher contracts…the list will be a bit different. Every single publisher will have exactly one offering. (So you’ll see more than 4 listings total). All of them will demand a specific topic/genre/platform/age group. All of them will only offer a 7-8% royalty, but all of them will only have a 4.0+ score expectation. They’re all going to suck, more or less.
Every time you complete a contract for a specific publisher AND meet their score requirement, you level up your relation with them. So say I make a game for Active Visions and it meets their 4.0 score requirement. The next contract offered by active visions will be better.
They will offer a higher royalty 8-9% and have a higher score expectation (5.0). They will also only demand 3 aspects and leave the fourth up to you. So they might demand a specific topic, genre, and age group, but let you pick the platform.
Each time you successfully complete a contract AND hit the target score for a publisher, the next contract will have a higher royalty rate, have one more aspect that is flexible for you to choose and also have a higher expectation.
At the highest relationship level, the publisher will offer you a 13-14% royalty contract, with complete freedom as to what game you want to make (any topic, any genre, any platform, any audience)…but also have an 8.0+ score expectation.
Each publisher has its own relationship level with you.
If you fail to hit a target score on a publisher’s game, you do not go down in level with them unless you are at max level.