Special AAA stuff

Does anybody know what custom hardware actually do? Does it increase sales and is it worth it? AAA marketing doesn’t seem like it does much, does it increase sales? Hype seems to be the same even if I have marketing.

AAA Marketing im pretty sure gets that special hype out there, and I think there is a press conference for it :L

Whenever you’re making a AAA game, hype will increase gradually during development. The special marketing seems to approximately double the hype-over-time gain. It will only pay off if your research department is very well-funded and the marketing project is started right when you start producing the game. Even if you do that… I usually find the research points generated by dry-running the research department to be more valuable.

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