Would be pretty cool imo if yourself and some friends could group together and work in the same company. Or you and friends could all make your own business and you all compete with each other.
Just my opinion
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I’d agree with VS play, if some fundamental pieces of the game were to change (highscore-based ratings into actual quality ratings for one…). Co-op seems to me like if several people were to be in the same company, everyone would be stuck working with their own chara UNLESS they made it so that there were, say, four offices stuck together working for common fund/ a fund pool/etc? Idk, but three guys in a stuffy garage in the 80s living off 70k sounds… fun. 
lol
Just constraining it to versus or Co-op makes it a little boring though. It would be more interesting if everything was fluid. You could start out with a garage company and could actively negotiate on things like mergers and partnerships on things like game consoles. In the case of a company merger, your company’s employees would become part of your “team” in the other company. The budget for your game would be passed by popular vote among other controlling members.
If you got fed up with the company, you could take your team and split back off into another company again.
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Sounds pretty hard to implement to me, but not impossible.
Intriguing, I hadn’t thought of it fluidly but more like an MMO. I actually think that idea would be far, far better than what I was thinking, but definitely far harder as well.