I think you should be able to chose the business model of each game you make,(yes each business model should have prerequisites) for instance, if you have online multiplier, you should be allowed to make the game subscription based. and in return for less money per sale, you will continuously make money but gradually lose subscribers(their should be random events that can increase the subscriber amount or no events at all and let it happen by itself) or maybe allow the free to play model where it would be like the subscription style but you get less money per sale and over time, but the time in which you keep players(and thus people buying the in game items) will be longer. one more not so related thing, online games should cost money to run because you have to pay for the servers, just an small idea.
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